JTR Heat Pumps
JTR (John Todd Refrigeration) Ltd are an established refrigeration engineering company based in Exeter in Devon. They wanted a new website focussing exclusively on their JTR Heat Pumps division. Keen to take advantage of the burgeoning demand for heat pump technology, service and repairs, JTR were looking for the website to be up and running quickly.
JTR Heat Pumps wanted the new website to have its own personality and styling, whilst complementing and reflecting the existing JTR branding. The company is very successful and therefore very busy, so they did not have a lot of time to devote to writing content. Nor did they have the resource available to manage the project in detail. Therefore, they were keen to find a web developer who could act as project manager for the website project. They also needed someone who could quickly understand the nature of their business. This was vital so that the developer could create appropriate content on their behalf. They needed someone who could explain their services, products and ethos to their target customers. With a wide customer base ranging from Housing Associations to individual residential customers, the JTR Heat Pumps website needs to have a wide appeal.
The company were also looking for extremely reliable, secure hosting for their website. They chose an Outerbridge Premium WordPress Support Package so that they would not have to worry about backups, plugin updates, WordPress updates and website monitoring. Their guaranteed monthly development time enables them to call on us to make changes and improvements to their website on an ongoing basis.
Outerbridge designed a website with its own identity, but which reflected the existing JTR Ltd website. We provided the customer with a range of different colour options to choose from. We used the existing website as inspiration for the design, but updated it to look more current and modern.
To begin with, we worked very closely with the JTR team to understand their business and their target customers. We provided them with a proposed page structure and suggested content for each page. We drew up a detailed project plan so that everyone knew what to expect. The project plan enabled us to regularly monitor progress and let everyone know their responsibilities and target dates.
The website features prominent calls to action, photographs of the team at work, customer testimonials and accreditations. It also makes use of detailed case studies to highlight the attention to detail and customer service that the JTR Heat Pumps team is renowned for.
Our Gold Premium Website Support package enables us to work closely with JTR Heat Pumps on an ongoing basis to ensure that they get the most from their website and increase visitors to the new website.
Bespoke child theme based on Avada