Your Website Is Important
Do You Have A Website Strategy?
Why you need a website Strategy
Your website is a vital part of your business. These days, the majority of your customers should be finding you via your website. So it’s really important to consider whether it supports your overall business objectives.
Too many websites have developed over time, in an ad hoc way. Or worse, they haven’t changed at all since they were first built.
Your website should play an absolutely fundamental role in attracting customers. If your website is not generating enough business for you (or if you don’t have a website at all), then you will definitely benefit from drawing up a website strategy.
Even if you are fairly happy with your website, having a strategy will help you to get the most out of your investment and make sure that it lives up to its potential.
How we Help
Sometimes it’s difficult to see the wood for the trees. If you are struggling to know what to do with your website, then we can help. If you’ve been asked to develop a website strategy, but have no idea where to start then we can help you to move things forward.
The first step is usually a website audit, which is a comprehensive review of your website. We look at over 40 aspects, including technical set-up, SEO, user experience, security and performance. And we provide you with a detailed report that prioritises any issues and gives you a website action plan.
Whether you are looking for more sales, more traffic or more newsletter sign-ups, a website strategy is essential to your online success. We can support you in defining your strategy and ensuring that your website works with your business, not against it.
Bespoke Website Strategies
We'd love to share our knowledge and experience
We’ve got years of experience in supporting small businesses with their websites. We know what works (and what doesn’t). We understand goals, objectives and kpis. But we are also easy to talk to and fun to work with.
If your website does not support your business in the way you’d like it to, we’d love to help you find out why. And to help you make the most of it.
What we do
We help you to explore the possibilities, by asking the right questions and challenging assumptions. We help with:
- Knowing how your website is really doing
- Defining key website objectives
- Aligning your website with your business goals
- Targeting specific customers
- Measuring and monitoring performance
- Reporting to management
Our services
We offer a range of services to support the development of your website strategy, including:
- Website Audits
- Strategy Workshops & Facilitation
- Social media strategy
- Google Analytics strategy
- Digital marketing strategy
- Website strategy documentation
- Competitor analysis
- Project management
