Devon-based RhinoPlay Ltd are playground equipment and safety surfacing specialists operating across the UK.
RhinoPlay were looking for a new WordPress website that they could easily update themselves. It was important that the new site clearly displayed the range of products on offer. They wanted the website to be more modern, colourful and eye-catching. In addition, they were keen to have a slider which showcased images of their products being used by children.
The new website has a modern, fun appearance. It uses lots of colour and texture inspired by RhinoPlay’s products and installations. We particularly like the header and footer backgrounds; inspired by the artificial grass that is one of their most popular products. Plenty of images are used to showcase their many products to great effect. Large slider images show examples of the products in context, which really brings them to life. The website also has a special “add to quote” feature so that potential customers can add products to a quote request online.
Social media integration enables RhinoPlay to take advantage of their varied marketing activities. A regularly-updated blog keeps customers in touch with all the latest news. We also provided training on Search Engine Optimisation (SEO). As a consequence, they are able to optimise posts, products and pages themselves.
RhinoPlay also decided to use Outerbridge for premium hosting and ongoing website maintenance. They signed up for one of our premium website support packages, which includes a guaranteed amount of development time each month. We have used this to provide a variety of help with website enhancements, SEO services, Google Analytics analysis, content updates and WordPress training.
Since the website has gone live, RhinoPlay have reported a noteworthy increase in enquiries and leads. Another benefit is that they find it much easier to add product information to the website.
Bespoke child theme based on Avada