Mumfidential already had a very successful magazine-style website when they came to Outerbridge. Unfortunately, the site software was not being regularly updated. Although the website looked quite nice, the backend was very difficult to make sense of. The website was running on a very old version of WordPress and also had many outdated and unsupported plugins. In addition, the WordPress theme (Simple Mag) had not been updated for quite some time. Mumfidential were keen to make some changes to the website, but they were finding it increasingly difficult to work with and could not see the wood for the trees.
Firstly, we created a child theme so that any site customisations were not lost on upgrading the theme. We gave the website a very thorough overhaul, including removing theme demo content from the website files, removing demo pages and removing redundant theme files. This improves performance and makes the website much easier to update. Giving the database a thorough clean and optimise also helps to speed up response times.
We performed a very detailed review of all the plugins installed on the website. We explained which ones were necessary for the website to function and brought these up to date, configuring them as appropriate. Where plugins are no longer supported we research possible alternatives and replace them. We removed all the outdated plugins, installed new ones and updated WordPress to the latest version. We then updated the Simple Mag theme to the latest available version and set up the theme to our client’s exact requirements.
In addition, we configured a specialist forum tool (Muut) to work correctly with the site. We also added a “post a blog” page to the menu and configured Mail Poet to work correctly to produce a pop-up sign-up feature. Finally, we recommended a suitable plugin to help with search engine optimisation, installed it on the site and configured the settings. This means that Google now indexes the website more favourably.
Mumfidential now have a smart new site with a more modern, up-to-date appearance. More importantly, the website is now secure, with current versions of all the required software. The database is a lot smaller and therefore the site is much quicker to load and easier to use.
Bespoke child theme based on SimpleMag