Here at Outerbridge, we aim to be a green web developer offering ethical hosting. We’re by no means perfect, but we certainly do our best to minimise our impact upon the environment. Consequently, this affects all aspects of how we do business. This affects how we use transport, how we recycle and how we interact with our customers.
Of course, there’s sometimes a trade-off between offering competitive prices to our customers and being green. For example, when we first set up our business, we investigated the cost of using green electricity and gas. At that point, the extra cost was just too much to absorb. So we decided the best thing to do was to offset the carbon generated by our business instead, using a reputable carbon offset scheme.
However, once green energy became more competitive (and we became more successful) we reassessed our position. Nowadays, we only ever use green electricity and green gas.
So we are still learning about how to be sustainable, but we do consider the environment when making business decisions. This is certainly not the case with all web developers.